13-Week Cash Flow & Runway Modeling
Granular weekly liquidity visibility to prevent cash crunches, optimize working capital cycles, forecast burn rates, and ensure leadership always knows exact runway months.
Executive Financial Leadership
Virtual CFO services that turn financial numbers into growth decisions.
We provide high-calibre financial leadership for founders and executive teams — from 13-week rolling cash flow forecasts and annual operating budgets to unit economics, board decks, and strategic investor readiness, without the overhead of an in-house CFO.
CFO Financial Visibility Dashboard
Strategic oversight & capital discipline
AssessHealth Check
ModelForecasts
GuideDecisions
Core Deliverables
The four pillars of strategic CFO support.
Bookkeeping records what already happened. A Virtual CFO tells you what comes next, where your cash is going, and how to allocate capital profitably.
Budgeting, Forecasting & FP&A
Creation of Annual Operating Plans (AOP), departmental budgets, dynamic reforecasting, and monthly Budget vs. Actual variance analysis with actionable management commentary.
Unit Economics & Margin Optimization
Deep dive into customer acquisition cost (CAC), lifetime value (LTV), gross margins by service or SKU, contribution margins, and identifying hidden cost leaks.
Board & Investor-Ready MIS Reporting
Monthly executive dashboards, cap table tracking, financial decks for board meetings, and audit-ready data preparation that wins investor confidence.
Engagement Models
Flexible CFO structures that scale with your stage.
Choose the level of executive involvement your business requires right now, with the ability to ramp up as transaction volume and strategic complexity grow.
Fractional CFO Advisory
Perfect for founders with an existing bookkeeper who need seasoned financial direction, monthly review meetings, cash runway modeling, and strategic guidance on key decisions.
- Monthly executive MIS review & variance commentary
- 13-week rolling cash flow forecast maintenance
- Quarterly board & investor reporting pack
- Direct founder advisory on capital allocation
Full-Stack Finance Department
Our most popular model: a complete finance team in one partnership. Our offshore team handles daily QuickBooks or Zoho Books, while your Virtual CFO leads closing and strategy.
- Daily transaction review & bank reconciliations
- Month-end close completed by Day 5 to 7
- Comprehensive financial model & KPI dashboard
- Vendor payment controls & accounts receivable aging
Special Financial Projects
High-intensity, milestone-based engagements designed for fundraising prep, historical books reconstruction, M&A due diligence support, or ERP system migration.
- Investor-ready 3-statement financial modeling
- Historical clean-up and audit readiness
- Due diligence data room preparation
- Unit economics & pricing model redesign
Sectors We Support
Built for high-velocity and margin-sensitive businesses.
SaaS & Tech Startups
Tracking MRR, ARR, churn, Net Revenue Retention (NRR), CAC payback period, burn multiples, and Rule of 40 benchmarks.
E-Commerce & D2C Brands
Multi-channel reconciliation (Amazon, Shopify, Stripe), inventory working capital cycles, blended ROAS, and SKU-level contribution margins.
Agencies & Consultancies
Project profitability, team billable utilization rates, scope-creep mitigation, and predictable receivables collections.
Cross-Border Businesses
Multi-currency accounting, international transfer pricing basics, subsidiary consolidation, and foreign exchange risk management.
Why founders trust Wissen as their Virtual CFO
- Strategy grounded in clean books: Because our leadership includes certified QuickBooks ProAdvisors and Zoho Books Partners, our CFO advice is backed by ledger-level accuracy.
- Cross-border capability: Proven experience working with businesses in India, the US, UK, UAE, Canada, and Australia.
- Fraction of in-house cost: Access veteran CFO expertise for 70% less than the cost of a full-time executive salary and equity package.
- Rapid onboarding: We conduct a comprehensive 10-day financial health audit and implement a 13-week cash forecast within your first two weeks.
How we get started together
Days 1–3 • Deep Discovery
Review existing accounting files (QuickBooks, Zoho Books), chart of accounts, contracts, bank statements, and debt obligations.
Days 4–7 • Diagnostics & Cash Model
Identify margin leaks, balance sheet irregularities, and build your initial 13-week rolling cash flow model.
Days 8–10 • Operating Rhythm Launch
Present executive baseline findings, establish monthly reporting cadence, and align on quarterly strategic goals.
Frequently Asked Questions
Common questions about Virtual CFO services.
What is the difference between a Bookkeeper, a Controller, and a Virtual CFO?
A bookkeeper records historical transactions and reconciles bank statements. A controller manages closing processes, internal controls, and compliance. A Virtual CFO looks forward: modeling cash runways, building annual operating plans, interpreting margins, presenting to investors, and providing executive strategy to scale the business safely.
At what stage should a business hire a Virtual CFO?
Businesses typically hire a Virtual CFO when annual revenues cross $300K / ₹2 Crore, when raising external capital, when cash flow management becomes complex, or when founders need experienced financial counsel without the $200,000+ / ₹40 Lakh+ cost of a full-time executive.
Can Wissen handle both our day-to-day bookkeeping and CFO advisory?
Yes. One of our strongest advantages is providing an integrated full-stack finance department: our bookkeeping team manages QuickBooks or Zoho Books daily, while our Virtual CFO oversees closing, ensures compliance, and provides executive reporting to leadership.
Do you support international businesses in the US, UK, UAE, and Australia?
Yes. We support overseas founders, cross-border businesses, and remote entities with multi-currency reporting, US GAAP / IFRS-aligned schedules, 13-week cash projections, and timezone-aligned executive reviews.
Ready for clear financial visibility and strategic leadership?
Schedule a 30-minute introductory CFO consultation to discuss your growth goals, cash runway, and financial reporting structure.